Smart Loyalty

Year of investment November 2017
Status Current

Smart Loyalty specialises in helping companies craft, implement and operate world-class loyalty programmes. Founded in 1997 as a specialist business to business (B2B) loyalty and marketing company, Smart Loyalty works with blue chip organisations and household brands across a wide range of industries to enhance customer loyalty and power business growth. Smart Loyalty provide its customers with the information and insights they need to make smarter business decisions, and throughout this process, build rewarding and long-term customer relationships. From coalition B2B programmes through to customised incentivised engagement strategies, Smart Loyalty’s solutions are trusted by leading New Zealand and Australian brands such as Toyota, Ford, Mobil, Caltex, Chevron, Deloitte and Bunnings. Smart Loyalty has over 1,200 partner businesses and 30,000 programme members on its database, all receiving rewards for their business spend. With Smart Loyalty’s expertise, businesses big and small have built lasting, profitable relationships with their customers for more than 20 years.

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