Organic Growth: SuperConcepts partnership

8th October 2024
Pemba Capital Partners - SuperConcepts

Josh Sharp


It has been just over 12 months since an experienced Management team partnered with Pemba Capital Partners and acquired 100% of SuperConcepts (incl SuperMate).

During this time, the business has refocused on its purpose of simplifying SMSF, so more Australians can control their super, bringing customers and people to the forefront across all aspects of day-to-day operations.

The SuperConcepts team continues to go from strength to strength across all aspects of the business:

  • Creating new partnerships (Equity Trustees, The Principals Community, First Financial)
  • Enhancing customer experience (SuperMate upgrade with BDO)
  • Investment in the technology stack and automation has seen a 100% increase in productivity and efficiencies.
  • Bring new SuperMate features to customers (Anti-Fraud, innovative client views, comprehensive integration with Macquarie bank)
  • Significantly improved customer satisfaction ratings – NPS has gone from +8 to +47 in less than 12 months.
  • Over 25 internal employee promotions as the team build bench strength.
  • Cross sell opportunities across Pemba Partner companies

SuperConcepts is well placed to accelerate its growth and continue to deliver on its purpose whilst generating value for its customers and employees.

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