Pemba partner with Satori

2nd July 2025
PEM13600 Sartori Deal Card Image scaled - Pemba partner with Satori

Satori was looking for a capital partner to help accelerate through the next chapter of its growth journey and chose Pemba for its deep–sector expertise and founder-first investment approach. 

THE PARTNERSHIP

Pemba Capital Partners (Pemba), an investor in high-growth founder-led businesses, has partnered with Satori, a leader in automated transaction-monitoring, to accelerate growth and expand its enterprise footprint.

ABOUT SATORI

Satori is a leading provider of automated transaction–monitoring software, that uses data and AI to detect and prevents errors and fraud in procure-to-pay processes, delivering real-time visibility and analytics for enterprise, government, and education clients across Australia and New Zealand. 

BACKGROUND TO THE PARTNERSHIP

In 2021 Pemba identified Satori as a standout in the Governance, Risk & Compliance (GRC) and ‘Office of the CFO’ technology space. Impressed by the strength of the product and co-founders Gavin Steinberg and Troy Nicholson, Pemba built a strong relationship with the team. By mid-2024 Satori was seeking an experienced investor to accelerate growth and advance its product roadmap. The founders chose Pemba for its proven ability to scale technology businesses and its shared vision for Satori’s future. 

THE VENDORS’ PERSPECTIVE
We’ve always trusted in the strength and loyalty of our client relationships, which is a true reflection of the value Satori provides. Pemba recognised this potential and shares our vision for expanding the business — both in Australia and globally—through strategic support.Gavin Steinberg, Satori - Co-Founder and CEO
Pemba have an impeccable track record when it comes to working with founder companies and growing new opportunities. We’re delighted to have them on the journey with us, financially, but also in the other support they provide.Troy Nicholson, Satori - Co-Founder and COO
THE FUTURE

Satori will focus on scaling operations, accelerating product innovation, expanding into new markets, and strengthening customer value through enhanced technology, data insights, and go-to-market execution. 

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PEMBA & TECHNOLOGY

Pemba is a leading investor in the Australian and New Zealand technology sector, with investments in ReadyTech (education, workforce, government and justice software), Droppoint (logistics software and supply chain solutions) Aurizn (defence technology and AI), Oolio (POS, payments and self-ordering solutions), RxPx (life sciences technology) and Ampion (cyber security and software testing) amongst others.

Pemba is looking to invest in further high-quality technology and SaaS providers. If you are considering outside investment and would like to find out more about how Pemba partners with its investee companies to achieve significant growth, please email opportunities@pemba.com.au.

PEMBA CAPITAL HAS EXPERTISE IN THE FOLLOWING SECTORS

Technology / Business Services / Education & Training / Healthcare / Non-Bank Financial Services.

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